Free for everyone.

Pro is CHF 1.95 a month, billed monthly with no commitment. It removes ads while training, unlocks PDF export of your sessions, and gives you early access to new features as we ship them. Apple Watch and Wear OS will become Pro-only later this year (they are free for everyone right now).

Muscle Coins are how you pay for AI features (plan generation, nutrition meal plans, AI chat). You only spend coins when you actually use AI, so there is no monthly AI subscription. Free users get 10 starter coins to try it, and you can top up inside the Liftory app whenever you want more.

No, and that is on purpose. AI is billed separately so you only pay for what you use. A Pro athlete who never uses AI is not charged for it. A coach who runs daily meal plans for 50 clients pays in proportion to that usage.

There is no plan to buy and no seats to manage. Coaching is free: any number of clients, their plans, their nutrition and their progress, at no cost. You pay 3% only when a client pays you through Liftory, and never more than CHF 99 in a month however much you sell. Sell nothing in a month and you owe nothing. Every sale also turns on ad-free Pro for that client and for you for 30 days, so it renews for as long as you keep working together. Money you collect in cash or by your own bank transfer is never counted.

3% of the sale, capped at CHF 99 across a whole month, and only on card payments taken through Liftory. The client pays your price and Stripe charges it straight to your own Stripe account; our commission comes out of that payment rather than being added on top, so what your client pays is the price you set. Money you collect yourself, in cash or by your own bank transfer, is money we never touch and take nothing from. Stripe charges its own processing fee under your agreement with them, which is separate from ours and also comes off your side. A promotional rate, where we agree one with you, is shown on your coach dashboard with the date it ends; the standard rate and everything else about it are set out in the Coach Agreement.

There is nothing cheaper to move to, because there is nothing to buy. With two clients you pay 3% of what those two pay you and nothing else, so a small practice costs a small amount by construction. The cap works the other way: once 3% of your monthly sales passes CHF 99 you stop paying more, so the busiest month costs the same as a merely good one.

No. Nothing here is priced per client, so the number you coach does not change what you pay. Invite as many as you like, remove them when the work ends, and the only thing that ever moves the figure is what somebody actually paid you through Liftory that month.

You pay nothing. There is no subscription to pause and nothing to downgrade, so a month with no sales costs nothing and a month with one sale costs 3% of that one sale. Pro follows the same rule: it stays on for 30 days after each purchase, so a client who stops buying returns to the free app with ads rather than to a bill.

On the web, Stripe retries failed charges automatically. In the iOS and Android apps, Apple and Google handle billing retries and grace periods. Either way, if a charge does not recover, Pro reverts to Free with ads until payment succeeds, then access restores automatically. The coach commission has nothing to fail: it is taken out of a sale that already went through, so there is no separate charge to retry.

Yes. Liftory is a full iOS and Android app, and you can buy Pro and top up Muscle Coins right in it, via Apple in-app purchase on iOS and Google Play Billing on Android. Coaching costs nothing to start on any platform, and the commission is taken out of a client payment rather than charged to you, so there is nothing for a coach to subscribe to anywhere.

We are based in Switzerland and set our prices in CHF. On the web, Stripe shows the CHF price, converts to your local currency at checkout, and handles VAT for you (B2B customers with a valid VAT ID get reverse-charge treatment). In the iOS and Android apps, Apple and Google charge in your local App Store or Google Play currency and handle local tax as the seller of record. Tax is always included, so you never deal with it.